(BOSTON—May 25, 2010) SKYNJA — the Social Energy Network start-up recently heralded by Governor Deval Patrick on Entrepreneurship Day at the Cambridge Innovation Center — launches its website, company platform and action-plan at the Babson College Energy & Environmental Conference: Sustainability in Action on Thursday, March 25, 2010.
At the Babson conference, smart-energy focused attendees will learn the latest news about sustainability efforts and related private sector endeavors to advance sustainable lifestyle choices. Academics, sustainability professionals, venture capitalists, and students alike will converge upon the Babson campus to share ideas and promote sustainability and efficient energy use.
“We recognize that electricity is good, but we can make it better!,” exclaimed Edison Almeida, founder and CEO of SKYNJA. “The environmental impact of electricity consumption is usually out of the sight and minds of most people. On average, 90% of our electricity comes from non-renewable energy sources, which harm the environment. That’s why SKYNJA is committed to bringing awareness and solving the problem.”
A further testament to SKYNJA’s recent success and growth is its new partnership with the Renew America Roadtrip and LittleFoot Energy programs, which have brought an all-electric Tesla Roadster, zero-emission luxury sports car to the Babson conference, promoting energy-efficient lifestyle.
“When I learned about Michael Craner’s initiative, I was amazed! Green Heroes like Michael show how much we can do today. We need to tell their stories. Sustainability is everybody’s responsibility,” Edison added. SKYNJA invites everybody to share their stories and become a Green Hero on www.skynja.com by Earth Day, April 22nd, 2010.
SKYNJA—an Icelandic word meaning “to feel, to perceive, or to make oneself aware of”—is the hallmark of a burgeoning company headquartered at the Cambridge Innovation Center (CIC), a technology start-up incubator building adjacent to MIT. The Social Energy Network highlights the most popular ‘Green Heroes’ on a regular basis, as members of a global smart-energy community that compares ideas, forms groups, and solves the world’s energy challenges. SKYNJA integrates with Facebook connect and promotes the ‘Green Movement,’ as it rallies like-minded individuals committed to efficient energy use. SKYNJA will soon introduce its smart-meter program to the public, which will enable its members’ to monitor and control electricity consumption on the Internet.
About Renew America Roadtrip
The Renew America Roadtrip™ (RAR) made history last summer when it completed America’s first volunteer, green, charity drive coast-to-coast in a production all-electric sports car, a Tesla Motor’s Roadster. This month, they are at it again. On March 29, 2010, the RAR organization is embarking on a smaller but no less important Driving the Northeast Green campaign from Boston to Philadelphia. The campaign will launch from the Seaport Hotel & World Trade Center ("one of America's greenest hotels”) and complete at a special TBA finale location in Philadelphia. Along the way they will be highlighting renewable-energy leadership and raising money for cooperative charities through a drive-a-thon and fun and unique events that include a Race the Roadster drag-race challenge, electric vehicle exhibitions, and raffles for prizes and rocket-sled-like rides in their Tesla Roadster.
About LittleFoot Energy
LittleFoot Energy Corporation is a Massachusetts based company founded with the mission of helping companies and building owners prioritize, monetize, fund, and implement a broad range of energy projects that reduce dependency on fossil fuels, increase the bottom line, and position for a strengthened competitive future. LittleFoot Energy specializes in heating, cooling and electricity projects that combine energy efficiency measures with renewable energy sources - creating hybrid systems that save energy and reduce carbon footprint.
Tesla and Tesla Motors are registered trademarks of Tesla Motors, Inc. and are not affiliated with LittleFoot Energy Corporation in any way.